Our Work

We create clear, focused messaging that gives brands direction and momentum.

Each one is lean enough to live under a title without stealing attention - like good whitespace: invisible but powerful.

Getafeel

How we helped Getafeel discover their unique differentiator and craft their positioning from the get-go.

View Case Study

Bioeridan

Translating a complex and impressively engineered product into a message buyers understand.

Coming Soon

Frequently Asked Questions

How long does a sprint actually take?

Most sprints run 2 weeks from kickoff to delivery. You'll spend about 6-8 hours total in working sessions- we handle the research, synthesis, and writing. You stay focused on your product while we extract and organize your positioning.

Which service do we need?

Start with Singular Advantage if you're unclear on your positioning or if your team explains your product differently.

Add Customer Interview Deep Dives if you need market validation before committing to new positioning.

Follow with Marketing AI Ops once positioning is locked, and you need your team to execute it consistently.

What do we actually get at the end?

Instead of the 60-slide deck, you’ll get:

  • Unique differentiator
  • Clear positioning statement and narrative pillars
  • Benefits mapped to your ICP
  • Tone of voice
  • Above the fold revamp
  • Clear process and workflow on how to implement the new messaging

Everything is ready to deploy, not theoretical.

Do you work with our existing agency/team?

Absolutely. We collaborate with your marketing team, agency, or freelancers - we complement them, not replace them. We build the strategic positioning foundation, then guide implementation to ensure consistency. Throughout rollout, we're your soundboard for messaging decisions, reviewing campaigns, and content to make sure everything reinforces your singular advantage.

What if our positioning is "good enough"?

If your sales team explains your product consistently, prospects understand you immediately, and your win rate is where you want it, you probably don't need us.

But if deals stall because "they didn't quite get it," or your team debates messaging in every campaign review, that's costing you more than a positioning sprint.

Can we do this ourselves?

Technically, yes. Realistically? Most teams spend 6+ months debating positioning internally with no resolution. We bring:

  • An external perspective (you're too close to your product)
  • A proven process (not endless whiteboarding)
  • Speed (2 weeks vs 6 months of internal debate)

You get the output without the internal politics.

What industries / company stages do you work with?

We typically work with B2B SaaS and tech companies at these stages:

  • Post-PMF startups preparing to scale
  • Series A-C companies with muddy positioning
  • Established companies entering new markets or pivoting
How much does this cost?

Pricing varies based on your company stage, scope, and timeline. Let's talk about your situation first, and we'll give you a clear quote after our discovery call.

Can we start with just Customer Interviews?

Absolutely. Some clients start here to validate assumptions before committing to full positioning work. It's a smart, low-risk entry point.

Do you offer ongoing support?

We offer an ongoing monthly check-in with the option of starting a new sprint for: 

  • New product launches
  • Market expansion positioning
  • Refreshing messaging annually
  • New automations or workflows